Self-expression and perfectionism are just two reasons why WORKFORIT Apparel is expanding quickly, and founder Ryan Fusco is taking online retailers by storm with his business. His dedication and passion for customer service and high quality products are driving his business to be different. With help from his YouTube Channel, he is able to highlight his branding and upload videos that involve his life and interests. Through his platform, he has been able to connect with a number of young adults and people that are interested in going into skilled labor and want to express themselves with his brand.
As a niche brand, WORKFORIT has a unique customer base. As a blue collar worker himself, Ryan makes blue collar positive apparel and accessories to show pride in what he does and what others do in the field as well. WORKFORIT is for those that work for what they have and are proud of what they do.
“I love my job and what I do, and others in skilled labor feel the same way. WORKFORIT is not only for me, but for anyone that chooses a trade instead of going to college,” he says. “You can be a success in whatever you do. Even in entrepreneurship, you do not have to be a millionaire to get your idea off the ground. I started this brand with $250 and kept reinvesting it in the business.” Since the beginning, WORKFORIT has been able to make a pretty steady profit and expansion.
“WORKFORIT Apparel has funded its own growth since the beginning,” Ryan says. He says that overhead has to stay as small as possible for a while until your brand or company is ready to scale, then it will have the ability to fund its expansion without having to take out loans or use other income sources.“We put our heart and soul into each order. Finding employees that share that passion is hard.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
WORKFORIT is for everyone but it especially means something for those that are in skilled labor and want to take pride in what they do. With Ryan’s expertise and ambition he has been able to do the almost impossible and succeed. WORKFORIT Apparel is a testament to his hard work and the pride he has for his work.
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