It’s hard to find a vineyard with the level of prestige of Hertelendy Vineyards located in the Napa Valley. Holding fast to the principles of quality and dedication, Hertelendy Vineyards crafts its wines in such a way that the promise of refined taste lives up to the centuries-old history of that name. Ralph Hertelendy, following in his great uncle’s footsteps, has become the maestro that continues the family wine-making tradition. As guests approach the vineyard near the Vaca Mountains they get a sense of just how unique the Hertelendy Vineyards terroir truly is.
The land is where the magic starts—and is so much more than meets the eye. Planted nearly twenty years ago, the mature vineyard has direct access to ideal natural elements for wine-making. The rocky and volcano ash-rich soil from the mountain slopes are what give Hertelendy red wines their distinct taste. For whites, the clean pristine taste of Hertelendy’s Chardonnay is credited to the deep clay soil of the neighboring Russian River Valley. Having had the insight to locate these premium locations, Ralph knows what it takes to make some of the best wine in the world.
As wine becomes more accessible to consumers industry-wide, vintners and wine enthusiasts alike are developing innovative methods by which to deepen their shared passion for wine. That’s why Hertelendy Vineyards created a new approach to wine clubs: they offer tiers of membership as well as exclusive access to the Hertelendy Vineyards and its most exclusive vintages.
Patrons start on the path of becoming members as they accumulate points through wine purchases. Under the Lux loyalty program, wine lovers are granted access to specific benefits of club members. By opening this window of opportunity, Hertelendy offers a sip of the rewards that a membership with Hertelendy can provide.
The next level up is the Classic club membership. Having access to all Hertelendy has to offer, a Classic membership is a wine connoisseur’s dream. Grandfathered pricing at ten percent off is just one of the perks of being a member. With access to a variety of wine, patrons get to enjoy six bottles of wine, twice a year. Making available the best that the spring and winter seasons have to offer, patrons are given the opportunity to taste wines that only members are privy to through complimentary wine tastings. As Classic members, patrons get to experience wine like never before.
Elite club membership takes the Hertelendy experience to the next—and highest—level. In addition to all the benefits of the Classic members, patrons of the Elite membership are invited to a new approach to wine. In addition to grandfathered pricing of fifteen percent off and enjoying twice the amount of wine, Elite members are granted access to exclusive wines, crafted in small, limited batches. Elite members are welcome to indulge in Hertelendy’s library of vintage and large format wines that are otherwise only available at charity auctions. Elite members will feel as if they have their fingers on the pulse of the wine industry.
From Hertelendy Vineyards’ humble beginnings with Ralph’s Great Uncle Gabor’s wine-making expertise, to finding the right locations and drawing wine lovers near and far, the name Hertelendy is becoming synonymous with fine wine. Since Ralph Hertelendy enjoyed his first sip of wine at the age of five his palette has since become more refined and has served Hertelendy Vineyards well throughout the journey. Tasting a Hertelendy wine is tasting the Old World traditions that go into wine-making and the uncompromising difference it offers. Alongside famed wine-consultant Phillip Corallo-Titus, Hertelendy is set to redefine the concept of what a fine wine really is.
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