The Miami Entrepreneur

CEO J.F. Amyot discusses Fortaleza Digital’s innovations in DeFi and Web3

With the world watching the latest developments in DeFi and Web3 closely, there is much anticipation for innovation in the crypto sector. Investors are always waiting for the next great token, exchange, or metaverse application. J.F. Amyot, CEO of Fortaleza Digital Ltd., speaks to the enthralling work of attempting to meet these demands in a competitive and fast-changing market. “With the rapid development of crypto and the sheer intensity of competition in the space, you need to be innovating on multiple levels to stand out from the crowd,” he explains. “It can be tough to stay ahead of the curve in such a rapidly advancing industry; it requires observation, determination, and a passion for the field.” Amyot believes that Fortaleza’s uniquely perceptive approach is part of what makes his company unique.

Fortaleza Digital Ltd. is a new name in global DeFi.

Founded in September 2021 and led by renowned financier Jean-Francois Amyot, Fortaleza Digital Ltd. is a global fintech company that aims to advance the cryptocurrency and Web3 space. It provides a comprehensive Web3 infrastructure that includes decentralized exchanges for coins and NFTs, the Metaverse, and Fortaleza’s very own DeFi coin, FORTE. Fortaleza specializes in cryptocurrency (including Bitcoin, Ethereum, Litecoin, Doge, and more), trading, digital assets, and digital securities. Though the company primarily works in emerging Latin American and Caribbean markets (especially Panama and Mexico), the impact of its work is global in scope.

J.F. Amyot is guiding Fortaleza to success.

Amyot’s vision of success, which he works towards every day in his role as CEO of Fortaleza, is “operationalizing an idea into a profitable and scalable business that adds value to all stakeholders from shareholders, including employees, and the global community.” With that measure of success, Amyot is already well on his way to achieving his goal with Fortaleza Digital Ltd.

Amyot has faced his fair share of challenges on the road to success. Regulatory issues and run-ins with the SEC became major roadblocks in his career, but Amyot is glad to have learned from even the most difficult of his experiences. “I would say that bad judgment leads to experience, and experience leads to good judgment,” he says. “Everyone makes mistakes, but the important thing is that we learn from them.”

He believes that the struggles he’s faced have shaped his values and goals for the better. “Today, I am committed to being a positive and empowering leader for all stakeholders, including the global community,” he explains.

From token to trade, Fortaleza is innovating at every turn.

Fortaleza Digital hopes to leave behind it a legacy of innovation and advancement, blazing a trail to the future for other companies to follow. “To us, innovation isn’t just about creating the best solutions for ourselves so we can conquer the market,” Amyot explains. “It’s about mutual progress and mutual benefit. We want to create prosperity for both our business and the industry at large.” As Fortaleza works on several new developments over the next few years, the company aims to take its place at the forefront of crypto innovation. 

J.F. Amyot is supporting a family, an industry, and a beloved sport.

Jean-Francois Amyot is a Canadian financier and entrepreneur. He has been married for 24 years and is a proud father of 3 girls. He is also an active member of his community, volunteering as a hockey coach and a board member of Hockey Advisory Canada, a non-profit organization helping kids across Canada play the sport they love. He hopes to share his love of the sport by supporting the next generation of hockey players.

Learn more about Fortaleza Digital Ltd. on LinkedIn. Connect with Jean-Francois Amyot on LinkedIn.

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