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Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of Tuesday, Promax will now be known as the Global Entertainment Marketing Academy of Arts & Sciences, and restructure as a new organization adding film, music, sports and gaming verticals to its TV membership. The new GEMA […]
The post Promax Rebrands as the Global Entertainment Marketing Academy; Adds Film, Sports, Music and Gaming Verticals (EXCLUSIVE) appeared first on The Kerplunk.
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