The Miami Entrepreneur

Nefi Shanon and Modern Brokers of America Want to Make Solar Energy Easy for All

Read Time:3 Minute, 36 Second

Let’s say you wanted to experience the awesome power of solar energy.

Of course, you’d be highly motivated: lower utility bills, a significantly lower carbon footprint, and a power source that isn’t subject to blackouts, bureaucracy, or natural disasters. After all, we are talking about the sun.

Many customers want to make the switch to solar for a number of reasons, and millions more are doing so each year.

But navigating the process of finding solar providers can be complicated and slowed down by red tape and complexity.

That’s where one man has made it his life’s mission to make this process easier.

Nefi Shanon is the founder and CEO of  Modern Brokers of America. He has almost a decade’s worth of experience in relentless leadership management and recruiting with top performance results. “We are solar brokers,” Nefi states. “We shop around all the main solar installers nationwide and locally to give homeowners the best bang for their buck in their area.” Modern Brokers of America partners with companies to help homeowners save more time and money searching for solar.  

Though Nefi Shannon came from humble beginnings, he now has a boundless vision. He attributes his passion for winning and striving for success to his parents. “My parents instilled honesty and a hard work ethic in me at a young age,” Nefi shares. “I grew up in a small football town in Massillon, Ohio.” Nefi continues, “My mom is an immigrant from an underdeveloped country, and my father comes from a family where no one has ever gone to college or owned a business.” Nefi continues, “I got into sales right after playing football and running track and learned I had a knack for it.” 

Nefi explains that he never understood why only the most charismatic, intelligent, and creative were the only ones who had any success in sales and everyone else struggled, even if they were brilliant and worked hard. “I decided that the system for sales that most companies were using must be terrible if only very few could succeed and so many had such high turnover,” Nefi explains. “So, I designed a sales system where it wasn’t required to be super charismatic or creative, but if you just worked hard and learned simple systems, you could succeed.”

Nefi decided to take control. “I had a system for sales that no one else was using, and it was scalable. I had the trust in myself and work ethic to take a gamble on myself, and it paid off,” Nefi shares. “We started pursuing solar energy during the pandemic,” Nefi explains. “Since restrictions were lifted, the company has started scaling aggressively, opening offices in Austin, Houston (headquarters), Tampa, Dallas, and Orlando.” He continues, “In the first six months, we only did a little over $8 million in sales revenue, but now we are averaging over almost $2 million a week in revenue with a 12-month forecast of over $100 million.”

“I am not passionate about sales. I am passionate about winning,” Nefi states. “Sales is just a very honest industry where you get what you put in.” The solar movement has already begun, and the world is heading in the direction of renewable energy. “There are too many benefits of renewable energy and so much money to be saved, regardless of where you stand politically,” Nefi states. “And with our “GO SOLAR SAVE NOW” program, you can save immediately with no money down, and no upfront install costs whatsoever.” He continues, “So, it doesn’t matter what your financial situation is. We can help you save right away.”

Nefi Shannon believes success is all about creating a goal that requires changing habits or actions to achieve a specific result and then repeatedly doing that process. “I decided I wanted to be a millionaire before 30, so after countless interviews of being told a millionaire dollar income was ridiculous, I decided the only way to make a million a year was to start my own company, Nefi shares. “I completed that goal by the time I was 28. Now I have new goals to help other people become millionaires, and thanks to our new partners and the solar industry, I can also make that dream come true.” 

For more information, email: [email protected].

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