The Miami Entrepreneur

Toronto’s Top Tier Group Sells PPE

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Every country across the globe has had to respond to the COVID-19 pandemic in some way and every one of those places has had to find a way to supply their populations with personal protective equipment, also known as PPE. That’s where Canada-based Top Tier Group saw an opportunity to contribute. Led by Chief Executive Officer Michael Theodorou, they expanded their logistics and warehousing focus to bring PPE to countries and companies all over the world. 

Personal Protective Equipment

Over the course of the past year, Top Tier Group has sold close to two billion PPE products to customers. Their Shopify store has over 20,000 product listings to choose from, led by things like masks, gloves, and face shields. Theodorou says the company’s variety of offerings has helped them achieve their sales success. “When you have so much to offer you never really go through a lull,” he says. “There’s always gonna be something that a customer will want that you can provide.” 

Most Popular Products

The most popular products on the Top Tier Safety Supplies’ Shopify website are all pandemic-related. On Instagram, the company lists masks, Lysol wipes, and gloves as their most popular products. All of those items are priced at under two U.S. dollars and the Shopify site also gives users the option to see how much the products are sold for in whatever currency they may be using. 

Company Goals

Top Tier’s millions of PPE products sold spanned across a variety of companies and countries. Theodorou credits that global approach with the company’s success. “We could’ve just operated in Canada, but I think aiming high with the global approach really helped us grow,” he explains. “We’ve progressed so quickly and been able to come in contact with a variety of clients.” As the company moves forward with safety supplies, they hope to only continue to diversify their customer base. 

The Covid-19 Vaccine

In addition to medical and safety supplies, Top Tier also officially received MDEL License Level 3 certification in May to help bring COVID-19 vaccines to its clients in Canada. Outside of products that have been popularized by the pandemic, the company also supplies glasses, covers, bags, and skin care products to use, among many other products.

Other Businesses 

In addition to selling thousands of products through Top Tier Safety Supplies, Top Tier Group also operates more than a dozen companies offering innovative solutions, including local and international moving operations. International items can be shipped by Top Tier Airlink or Top Tier Containers by sea. In North America, Top Tier Moving has won multiple awards, including Modern Removals Company of the Year at the 2020 New World Report Awards. Top Tier also operates Mein Haus Staging, a home staging company that helps clients sell their vacant or occupied homes. 

Clients and Promotion

Across all their businesses, Top Tier Group’s client base includes several well-known companies and organizations, including Amazon, Popeyes, and the Government of Canada. On social media, they have a following of well over two million users on Instagram, quickly growing after hitting one million followers just a few months ago. The company has also been featured on several news channels, including The New York Times, CBC News, and Forbes

Top Tier Group has expanded rapidly and they don’t have any plans of stopping. Even past the pandemic, they hope to continue to make safety supply sales and provide a variety of other products to their customers. Theodoru feels the best is yet to come. “If we continue to do what we’re doing while also learning and growing, the sky’s the limit,” he says. “I really believe there’s so much we can do with the values that we believe in.”

For more information on Top Tier Safety Supplies, visit the company’s store at toptiersafetysupplies.myshopify.com. For information on all of the companies owned and operated by Top Tier Group, visit the company’s Instagram page at instagram.com/toptiergroupinc.

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