Have you ever wanted to invest in real estate but are intimidated by the industry’s terms, rules, and regulations? Are you wondering how you, too, can buy, trade, or sell property and generate a strong, reliable income? Would you like to do it all without the help of a real estate agent, broker, or third party and be able to save on the traditional commission? If you answered yes to those questions, you will be interested to learn about Sonia Hodgin, the founder of Formulaic Inc. in Scottsdale, Arizona. She is a leader in the real estate industry and is taking it in a bold direction, one that means more profits from the buyer and seller.
Sonia Hodgin asked herself one important question: was a real estate agent, broker, or third party really necessary in a transaction? “The answer was no,” she says. “I saw that anyone’s income could be increased by cutting out the middleman. Who doesn’t want that? I offer 300 formulas that can help anyone find success in real estate on their own, and I founded Formulaic Inc. to help people utilize them.”
Sonia Hodgin structured Formulaic Inc. around four services to help her clients build real estate wealth. The first is a mentorship program. “When they first consider bypassing an agent, that can feel intimidating to them. I sit down with them and go through their portfolio and show them how to change their formulas. It’s really practical advice that they can turn to for excellent results. I like to tell them that there is no such thing as bad real estate, just a bad investor. They are excited to see that becoming a good investor is actually easier that they originally thought.”
For people who need a broader understanding of real estate investments, Sonia Hodgin offers Formulaic 300 once a year, a three-day seminar through Formulaic Inc. in Scottsdale, Arizona. “I show them how to invest, do their first transactions, and trade in a forum. I also show attendees how to take a bad debt and change it into a passive asset or cash flow. People finish the seminar confident that they have the knowledge and ability to enter the real estate market. They also understand that they don’t need money to buy real estate – they just need to know the right formulas to use. There are over 300 formulas that can help them up their basis.”
A highly successful service has been Formulaic Circle, the company’s Wine and Dine Trading Circle and an invitation-only event in Scottsdale, Arizona. “Personally, I love going to these because it’s exciting to be around such like-minded people,” Sonia Hodgin says. “Once a month, twelve accredited investors from around the world meet to learn how to truly do a 1031 exchange. The investor/attendee may have a $1 million property; by selling the property on their own with the 1031 exchange formula, they can defer an average of 38% taxation. On top of that, they save on the commission, which can be up to 10% in commercial and up to 14% in real estate in a two-way transaction (selling and buying). That $170,000 remains with the investor.” On any given night, Sonia Hodgin states that there are on average $38,000,000 in transactions. There is no fee for the attendee, as she is there as an investor. “I do not mentor anyone at these events. My attendees show up knowing what to do. They have to be savvy.”
She also started a trading forum, www.formulaicinc300.com. The forum was created in San Francisco by a well-known software guru, Ed Wong. It is for paid members only, and they must pay $10,000/year. Sonia Hodgin explains that they get to trade as many investments as they want with like-minded, accredited investors. “Once again, there are no real estate agents, brokers, third party involvement, or transaction fees. With one transaction, members have a return investment instantly and beyond.” She pauses, then smiles. “I was recently offered $50,000,000 for the forum, but I turned them down.”
Only a risk-taker could walk away from a deal like that and sleep well that night. That makes Sonia Hodgins laugh. “Yes, I admit it, I am a bit adventurous, but I’m an entrepreneur, after all. Living on the edge is in my DNA, I think. You can see it in the photo of me river rafting. I love the rush of adrenaline I get in situations like that, and I guess business is no different. You can’t go into business for yourself if you don’t enjoy the adventure of it.”
There is another side of Sonia, however, one that enjoys helping people. “I was a struggling single mom after my husband died in 1999 when he was hit by a drunk driver,” she says, remembering. “I’ll never forget those days. I had nothing and had to figure out how I was going to raise my son. Now that I am successful, I really do want to use what I’ve learned to help other people rise up, too. I am enormously proud of my clients who use what they learn from Formulaic Inc. to turn their lives around and find financial stability.”
0
0
