Entrepreneur Jena Cash is making waves in the beauty industry with her innovative company, SoCo Lashes. Founded in 2016, SoCo Lashes stands out for its unique eco-friendly approach to eyelash extensions. Cash, a licensed cosmetologist with over two decades of experience, has combined her passion for beauty with a deep commitment to environmental sustainability, making SoCo Lashes the world’s first eco-friendly business in this sector.
SoCo Lashes offers a range of products and services tailored for beauty professionals, specifically targeting women between the ages of 18-45. Their product line includes eyelash extension supplies, such as ‘The Jena Lens,’ a revolutionary tool that allows lash artists to showcase their work from their phones. The company also prides itself on being the pioneer of biodegradable lash packaging and the exclusive seller of the Lash Shampoo Bar.
One of the key highlights of SoCo Lashes is their dedication to helping beauty professionals carve out a niche for themselves in a competitive market. Cash’s new venture, SoCo Business Retreat, aims to empower women entrepreneurs to achieve their business goals, including reaching seven-figure incomes.
Looking towards the future, Cash envisions SoCo Lashes as one of the leading brands in the industry, with a global presence in products and training within the next five years. The company’s commitment to building an emotionally resonant brand has been integral to their success, as Cash believes that satisfied customers are the best ambassadors for a business.
In addition to their innovative products, SoCo Lashes has disrupted the industry with collaborations like the Lash Booth Collective, offering a unique platform for competing brands to come together. Their upcoming event at The Lash Conference in Pasadena signifies a new chapter in their journey, with over 75 attendees expected.
For those interested in keeping up with SoCo Lashes’ latest offerings and initiatives, the company can be followed on Instagram @socolashes. Through social media and their website, socolashes.com, Cash and her team continue to spread their message of sustainable beauty and personalized service.
As SoCo Lashes blazes a trail in eco-friendly beauty, Jena Cash’s vision and dedication to excellence are driving the company towards even greater success. With a focus on innovation, sustainability, and empowering beauty professionals, SoCo Lashes is poised to leave a lasting impact on the beauty industry.