Jena Cash, the trailblazing founder of SoCo Lashes, is revolutionizing the beauty industry with her innovative approach to eco-friendly eyelash extensions. Combining her 22 years of experience as a licensed cosmetologist with a deep commitment to sustainability, Jena has positioned SoCo Lashes as the world’s first eco-friendly eyelash extension business. Founded in 2016, SoCo Lashes has quickly established itself as a unique enterprise dedicated to beauty and environmental conservation.
I believe in building a brand that forges emotional connections with customers because they are the ones who ultimately grow our brand for us, Jena shares, encapsulating her entrepreneurial philosophy. With a focus on empowering beauty professionals and helping them carve out their niche in the industry, SoCo Lashes is not just a business but a platform for personal and professional growth.
Looking ahead, Jena envisions SoCo Lashes becoming one of the most prominent brands globally, offering its range of products and trainings on a worldwide scale. The company has already made significant strides with groundbreaking products, including ‘The Jena Lens,’ the first lash lens in the market, and the innovative Lash Shampoo Bar. In addition, SoCo Lashes stands out as the only company providing biodegradable lash boxes and organizing exclusive business retreats.
With a keen eye on social media platforms like Instagram (@socolashes) and a commitment to transparency and customer-centric services, SoCo Lashes continues to expand its reach and impact. Through its eco-conscious practices and dedication to helping beauty professionals excel, SoCo Lashes is not just defining success; it’s redefining the beauty industry’s future.
As Jena and her team at SoCo Lashes look towards the future, the sky’s the limit for this pioneering brand. By combining artistry, sustainability, and entrepreneurship, SoCo Lashes is leading the way for a more inclusive and environmentally aware beauty industry.