AMC Entertainment Holdings Inc. said Wednesday it is launching a co-branded credit card with Visa to enable moviegoers and members of its Stubs reward program earn more rewards with everyday purchases. The AMC Entertainment Visa Card will be released in early 2023. New cardholders who spend $50 in their first three months will earn the same amount in AMC Stubs Bonus Bucks, which can be used at all of the chain’s cinemas, the company said in a statement. In anticipation of strong demand for the card, the company is offering a sweepstakes for those who sign up to a waitlist, with the prize a trip to attend a red-carpet event with AMC Chief Executive Adam Aron. The company said the card will be the only one for a movie theater in the U.S. AMC stock was up 1% premarket, but has fallen 66% in the year to date, while the S&P 500 has fallen 16%.
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