Financial technology company Usio Inc. USIO announced Tuesday that it was working with MoviePass on its relaunch and that the companies have seen “so much interest” from customers. “We had no idea of the power that MoviePass’s brand held until we witnessed MoviePass signing up almost 800,000 beta clients in five days and believe that demand will not stop there,” Usio Chief Executive Louis Hoch said in a release. MoviePass “had to increase the number of cities in which MoviePass will initially launch from three to nine,” Hoch said. MoviePass attracted buzz in 2018 after allowing people to pay a low subscription fee for the ability to see unlimited movies, but that business model didn’t provide sustainable. MoviePass is relaunching with a credits system through which people can choose from subscription options and redeem credits of varying amounts depending on whether the movie is during the day, in the evening, or on a weekend, according to the MoviePass website. Usio makes prepaid cards that are used in these efforts.
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