Starbucks Corp. has launched its first energy drink, Starbucks Baya Energy, available at grocery stores and other retailers. The new beverage will be available at U.S. Starbucks locations starting March 1. Starbucks Baya Energy contains caffeine from coffee fruit and vitamin C, and comes in flavors including pineapple passionfruit and mango guava. Starbucks presents Mintel data showing energy drink sales were up 9.2% in 2020. Starbucks also announced plans for ready-to-drink beverages made with oatmilk, including Starbucks Frappuccino Coffee Drink with Oatmilk. Other items slated to launch include a new nitro cold brew and a tiramisu flavored Frappuccino. Starbucks stock has tumbled 7.3% over the past year while the S&P 500 index has gained 13.2%.
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