The Miami Entrepreneur

Masoud Amidi-Mazaheri: Popular Choice Pharmacy Is The Evolution of Pharmaceutical Care

Health is about much more than pills and prescriptions.

It’s about understanding why certain illnesses happen, staying informed, staying properly checked, and much more.

One pharmacy group is deeply passionate about elevating the expectations and standards for pharmaceutical care for their patients.

Pharmacists have always been entrusted with patient care when it comes to dispensing and recommending medications. However, the role of a pharmacist is always changing and has become even more critical in communities. Masoud Amidi-Mazaheri is the owner and manager of Popular Choice Pharmacy, located in Scarborough, ON, where he is also a pharmacist. Masoud Amidi-Mazaheri completed his degree in Chemistry and Biology from Dalhousie University in Halifax, Nova Scotia. He then worked in Nova Scotia as a pharmacist from 2005 to 2008 and later became a manager at Shoppers Drug Mart Trenton in Ontario. 

He is also a member of the Ontario College of Pharmacists, the Ontario Pharmacist Association, the Nova Scotia College of Pharmacists, and the Nova Scotia Pharmacy Association. Masoud Amidi-Mazaheri has always believed that people should have access to information regarding healthcare and how to manage their own health, especially those with health problems. “A major part of delivering value-based care to customers is that clinicians perform at the very top of their licensure,” Masoud Amidi-Mazaheri explains. “This means that pharmacists will dedicate more time to things like cognitive services and medication therapy management to improve the quality of drug therapy and healthcare delivery.”

As a pharmacist, Masoud Amidi-Mazaheri has written about various diseases, reviewed medication, and formed a network with physicians to discuss patient care. He has volunteered as a pharmacist in a small village around Tehran and Isfahan in Iran and the IWK children’s hospital in Halifax, Nova Scotia.  Masoud Amidi-Mazaherial continues to hold seminars for senior citizens at various organizations. He is also trained to give injections in the community pharmacist scope. 

His pharmacy is dedicated to providing more than just prescription refills. Popular Choice Pharmacy strives to provide the best pharmaceutical care as well as pharmaceutical cognitive services. This has added a new take on pharmaceutical care. Masoud Amidi-Mazaheri hopes the pharmacies will keep moving in this direction. “We can now prescribe certain medications without a diagnosis from the doctor,” Masoud Amidi-Mazaheri states. “There is a fairly extensive list of medications this applies to.” 

In situations such as quitting smoking, emergency oral contraception (the morning after pill), pregnancy sickness and supplements, advice on how to travel where you might be exposed to different types of bacteria or viruses, and head lice Popular Choice Pharmacy can recommend and assist with medications. Popular Choice Pharmacy also offers medication reviews, blister packages, diabetes education, and individual recommendations for healthcare plans. 

Masoud Amidi-Mazaheri explains that successful pharmacists must be able to adapt to ever-changing situations and practices. “You have to demonstrate critical thinking skills and be able to communicate critical information to customers,” Masoud Amidi-Mazaheri explains. “You must be able to stay alert and multi-task to fulfill the needs of every customer.” Popular Choice Pharmacy wants to be more than a place that fills and refills prescriptions.

Masoud Amidi-Mazaheri encourages customers to check the health of their hearts by using the pharmacy’s services to monitor blood pressure and blood glucose levels. The pharmacy also takes back expired medications and disposes of them in environmentally safe containers. One of the most convenient and helpful services offered is their free delivery service. 

Masoud Amidi-Mazaheri implements multi-disciplinary models in patient care and works with other healthcare teams to deliver first-class care to patients. He is invested in helping the community and offering unparalleled services. When looking for a pharmacy, you can trust that Popular Choice Pharmacy will look out for its customers and offer the best assistance in pharmaceutical healthcare. 

For more information visit: Popular Choice Pharmacy – Guardian Pharmacy – Guardian, I.D.A. and Remedy’sRx (

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